Websites and ecommerce
I build websites and ecommerce stores for small businesses that have outgrown templates and need real software behind the marketing.
If your situation is single-location and you need a better Google presence with a refreshed site, start with the Solo Operator Edition on the SEO page. That collapses the website rebuild into the same engagement at the same starting price.
Modern websites
Starts at $3,000.React and Next.js, deployed to Vercel. Modern stack, fast load times, proper SEO foundation, and you own the code and the hosting account at the end.
Right when:
- —You need more than a template can do
- —Your existing site is outdated and the rebuild is the project, not a side effect of SEO work
- —You want a stack that's straightforward for the next developer, whether that's me or someone else
Ecommerce
Starts at $10,000.I ran my own ecommerce business for fifteen years before I built one for anyone else. BigCommerce first, then WooCommerce on WordPress. Real catalogs, real customers, real returns, real platform migrations. Most consultants pitching ecommerce work have never run an online store.
For new ecommerce builds, I work in two stacks.
BigCommerce Catalyst.
A modern Next.js storefront on top of BigCommerce. Right for businesses with complex catalogs, multi-channel inventory, or operational backend needs that go beyond what a typical Shopify setup handles. I've built one of these, including a Python catalog management app that programmatically updated several thousand SKUs with AI-assisted automation.
Shopify headless.
Shopify on the backend, Next.js on the frontend. Right for businesses already on Shopify (or moving there) that need a marketing site that loads fast and renders custom UI without fighting the theme system, while keeping access to Shopify's app ecosystem.
When the work crosses into multi-channel inventory, custom catalog automation, or operational software beyond what an ecommerce platform handles, that gets quoted as a separate engagement on top of the build. Operational software →
What you get either way
- —Code transferred to you at the end. Repository in your account. Nothing is locked to a platform you can't leave.
- —Hosting transferred to you (Vercel for marketing sites, your provider of choice for ecommerce).
- —A dashboard for project tracking during the build.
- —Ongoing maintenance available as a separate engagement after launch.
What I don't do
- —Wix or Squarespace builds. If a template solves the problem, that's the right answer for now and you don't need me yet.
- —WordPress or WooCommerce builds. I built five between 2019 and 2023. New builds are React and Next.js.
How the intake works
Free 30-minute conversation. Before the call, I review your existing site and the comparable sites in your space. On the call, you describe what the site needs to do and what's currently in the way. If it makes sense to move forward, you get a firm quote and a proposed start date within 48 hours.