Lighthouse (SEO)
Search for what you do in your town
Do it in Google. Then ask ChatGPT. Then Gemini.
If they show your competitors and not you, that isn't bad luck. If they show you but get your services wrong, or your hours, or confuse you with another business across town, that's worse, and it's fixable.
Google's map results and AI answers read the same information about your business. Most local businesses have never made it correct, consistent or complete for either one. Lighthouse finds what's off and lays out the fix.
The thing that bothers you
Your competitor shows up in the map pack and you don't. Your reviews might even be better than theirs. Nobody has ever been able to tell you why.
There's usually a specific reason, and it's usually findable. It's not visible from the outside. It's in profile categories nobody set, in services sections left half-filled, in business information that disagrees with itself across thirty directories, in a competitor's backlink profile, in what their reviews say that yours don't.
That's the work: finding the specific reason, then fixing it.
What Lighthouse checks
Not just the public page. The secondary categories, the services, the attributes, including the ones your competitors have set and you haven't.
Your three closest. Their categories, their attributes, their review patterns, their backlink sources, their posting rhythm.
Not the count and the star average. What customers actually say, and what they say about your competitors that they don't say about you.
Twenty to thirty directory and citation platforms. Every place your business information disagrees with itself is a place Google loses confidence in who you are.
Whether it can carry local rankings at all, what it's missing, and what your Search Console data says people are already trying to find you for.
Your Knowledge Panel, your Wikidata presence if you have one, and the structured data on your site that tells search engines and AI systems what kind of business you are. Almost nobody in local SEO is doing this yet.
ChatGPT, Gemini, Google AI Overview, Google AI Mode, and Perplexity, asked cold, with the answers recorded word for word.
About that AI part
ChatGPT and other AI tools decide for themselves what to say about a business. Nobody controls that.
What the work does: find out what they say about you now, show you the exact words, and make sure the information they read about you is accurate, consistent and actually there. For most local businesses, it isn't there at all. The same work helps your standing in Google's map results, because both read from the same place.
Most local businesses haven't done this yet, including most of your competitors.
Two engagements
Foundation
$1,500Your Google Business Profile
One to two weeks.
Research on your business and the competitors ranking near you. Your categories, attributes and services checked against theirs, and a review comparison. Written templates ready to use for your profile description, review responses and Google posts, plus a photo plan. A website readiness check and a prioritized task list in your dashboard.
Full Playbook
$2,500Your Google profile, your website and AI answers
One to two weeks.
Everything in Foundation, plus what technical SEO should look like on your site: a website audit, keyword and content gaps, service and city page recommendations where the data supports them, and structured data.
How AI answers describe you, entity work, and your listings and backlinks checked for consistency. Website changes come as a work order for whoever manages your site.
The dashboard
Every engagement runs through a client dashboard. It holds the audit, the prioritized plan, the reports at every phase, the templates, the schedule, and live status.
Instead of waiting on a monthly PDF to know where things stand, you log in. This is why the work doesn't die when the report lands. The report becomes the plan, and the plan lives in one place you can check and update.
Not a PDF attachment from three months ago.
What you get
- Every recommendation comes with the data behind it, so you can see why it's on the list.
- The research covers your competitors' profiles, reviews and link sources, not only your own site.
- Written templates for your Google profile, reviews and posts, so the work can start the day you get them.
- If the data is too thin to support a conclusion, such as a short Search Console history, the report says so.
Reviews
Reviews are one of the strongest factors in whether a local business shows up in Google's map results, and they directly affect whether a visitor becomes a customer.
Both tiers include a review audit against your competitors, a request script that fits how you talk to customers, and review response templates.
Your website
A site-readiness check is part of every audit. It tells you whether your current site is what's holding you back, or whether the problem is elsewhere.
If you need a rebuild, it's scoped as a separate engagement, not bundled into the audit. The Websites page has full details.
Who makes the changes
Neither engagement includes making the changes. You get the plan and the written templates. At Full Playbook, you also get a work order for your website. Do the work yourself, hand it to your web agency as a work order, or get a quote for it. Monthly plans, from $29, keep watching after the engagement ends.
What this covers
- Local search: how your business shows up in Google, on the map and in AI answers in the areas you serve.
- Paid ads aren't part of these engagements. They can be quoted separately.
- No guaranteed rankings for specific keywords. Google decides rankings. The work fixes what Google reads about your business.
- If the real problem is your website, the report says so, and a rebuild may be the better place to start. If someone else would serve you better, you'll hear that too.
How to start
Start with a free local search report. Send your business name, town and website. Within one business day you get a one-page report: how you show up in Google and in AI answers, what your Google Business Profile, website speed and listings look like, and how you compare with the business ranked above you. No charge, and nothing needs a reply.
If you'd rather talk it through, book a free 30-minute call. You describe your goals, and you get an honest answer on what would make a difference and what it would take. If it makes sense to move forward, you get a firm quote and a proposed start date within 48 hours.