Telos Counseling

Counseling practice in Crystal Lake, IL. Jeremy Phelps, LCPC, was on TherapySites — a template platform that limited SEO control and didn't reflect the practice well. The new site is a custom React build with Tailwind, structured around his actual services and built for local search from the start.

The engagement included a full Tier 1 local SEO foundation alongside the build: primary and secondary geography targeting, keyword anchoring, and a service-page architecture built around the six areas Telos treats. On the technical side: 26 redirect rules mapping the legacy URL set to live destinations with zero broken links, www-to-apex consolidation, Service and LocalBusiness structured data across all service pages, a complete sitemap, and GA4 confirmed firing from day one.

The cutover preserved existing search equity while establishing a clean, crawlable foundation going forward.

If you want this kind of work for your business, see websites.